Teaching
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Ph.D.
Advanced Topics in Management II (since 2026)
Research Project in Management (since 2026)
MSc
Innovation and Creativity in Marketing (since 2018)
e-Commerce (since 2021)
BSc
Operational Marketing (since 2018)
Services Marketing (since 2018)
Executive Education
Digital Transformation Strategies (since 2022)
Marketing Management and Planning (since 2022)
Academic Leadership and Programme Management
2024-2025 | Deputy Director, Department of Marketing, Operations and General Management, ISCTE Business School
2021-2026 | ISCTE Local Director, Erasmus Mundus Master’s Programme in Tourism Development and Culture, ISCTE Business School
2021-2023 | Director, Master's Degree in Hospitality and Tourism Management, ISCTE Business School
Supervision
Ricardo has extensive experience in academic supervision at doctoral and Master’s levels. His current supervision interests focus mainly on technology adoption, artificial intelligence in marketing, digital transformation, consumer behaviour, customer experience, and services marketing.
Ph.D. Thesis Supervision
He is currently supervising seven PhD theses and has supervised four completed doctoral theses, covering topics such as AI-powered social commerce, digital transformation, online customer experience, customer engagement, gamification, virtual reality, and sustainable competitive advantage.
Master’s Thesis Supervision
At Master’s level, he has supervised 56 completed dissertations, four ongoing dissertations, and 17 completed final Master’s projects. These supervisions reflect a broad engagement with marketing, consumer behaviour, digital technologies, tourism, luxury, branding, e-commerce, and service-related contexts.
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