Industry Roles

Ricardo has more than 16 years of industry experience in business management, marketing, retail, services, and automotive markets. He has held managerial and marketing roles in organisations such as Siemens, Fiat Group Automobiles Portugal, Parques de Sintra and Groupement Les Mousquetaires. 

Areas of Managerial Expertise

His professional background includes business unit management, P&L responsibility, retail operations, team leadership, brand and product management, marketing planning, dealer network development, pricing, logistics, financial control, and performance reporting.

Bridging Industry and Academia

This industry experience informs his academic work, particularly in the areas of services marketing, consumer behaviour, digital transformation, retailing, and technology adoption.