Ricardo has received several distinctions recognising both his research activity and teaching excellence. These include multiple ISCTE Research Awards between 2019 and 2025, and Best Lecturer Awards for courses taught at Master’s and Executive Education levels, including the MSc in Marketing and the Postgraduate Programme in Digital Marketing. He has also received international Best Paper Awards, including at the Global Fashion Management Conference, organised by GAMMA, and at the 6th M-SPHERE Conference.